VTA Infographics
VTA Infographics
Role: concept, design, art direction, minimal 3d design
Client: VTA/Santa Clara Valley Transportation Authority
Agency: Concensus Inc.

Infographics design and animation for 2 videos marketing the proposal of new road ways, bus ways and vehicles in the Santa Clara Valley , for the VTA/Santa Clara Valley Transportation. Final videos featured info-graphics, title cards and lower 3rds outlined in this sizzle.
VTA engineering department provided the bus and the bus stop Sketch-UP models,: Road cross sections and inter-ways were modeled in and animated in Cinema 4d using drawings as reference points, that were also provided by the VTA engineers.

_Initial directions